“Everyone loved it when Tesla did it,” said David Whiston, an auto analyst at Morningstar. You’d be wrong! Bloomberg reports that in the wake of this price cut, Ford’s stock price took an immediate bath: (Another big part of it is Elon Musk’s continued claims that the company has basically “solved” self-driving cars, which is untrue and has been untrue for almost a decade now.) You’d think the move would project confidence among Ford’s investors in its manufacturing methods, its ability to scale batteries and its commitment to an electric future, which is part of why Tesla’s valued so highly. This week, Ford pulled a Tesla move and cut the price of the F-150 Lightning by nearly $10,000, putting it close to price parity with gasoline trucks-a long-sought goal for just about every automaker trying to make electric vehicles financially viable. Lightning Doesn’t Strike On Wall Street Photo: Ford That unfortunate situation leads off today’s morning roundup, along with several rounds of important Nissan updates and a dispatch on how Great Britain’s car industry may not be dead quite yet. So then Ford takes their advice, tries a Tesla tactic… and it immediately backfires. “Why can’t you be more like Tesla?” That’s what Wall Street investors have spent years demanding of the traditional automakers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |